Rooted in Retail Podcast

The Best Podcast for Independent Retailers: The Rooted in Retail Podcast

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Crystal Vilkaitis, host of Rooted in Retail

The Rooted in Retail Podcast: “Best Retail Podcast – Hands Down!” ⭐️⭐️⭐️⭐️⭐️

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Amy Loewenberg, Guest on Rooted in Retail
Matt Harris, Guest on Rooted in Retail
Jenn Gottlieb, Guest on Rooted in Retail

Welcome to the

Rooted in Retail Podcast

This top-rated and fast-growing podcast is dedicated to helping independent retailers thrive in today’s ever-evolving landscape. Designed for Main Street shops like gift shops, toy stores, jewelers, florists, pet stores, and more, the show covers everything essential to running a successful retail business. Hosted by retail leader Crystal Vilkaitis, the Wolf of Main Street, each episode features real-life insights and actionable advice from industry pros and accomplished retailers. Tune in on all major podcast platforms.

Recent Episodes

How to Use Q4 Email Marketing to Drive More Sales with Nicole Prince

Episode 223 •
Ready to boost your income this holiday season?In this episode of Rooted in Retail, Crystal talks to brand strategist and copy consultant Nicole Prince. They discuss what retailers should email, post, and say to boost Q4 revenue. Plus, they share how to maintain that momentum into the new year. Nicole has 15+ years of experience …
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Rooted In Retail Podcast

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Crystal Vilkaitis, Podcaster

Meet Crystal Vilkaitis, the Wolf of Main Street

Crystal is the visionary founder and host of the Rooted in Retail Podcast, a show dedicated to shaping the future of independent retail through resilience, innovation, and community.

A recognized thought leader, Crystal launched Crystal Media in 2012, a pioneering company that helped retailers harness the power of social media. Over time, it evolved into a thriving community and marketing agency, now known as the Independent Retailers Association (IndERA).

Today, through the Rooted in Retail Podcast and IndERA, Crystal leads a new era of retail, equipping business owners with the tools, insights, and confidence they need to succeed in a dynamic market.

An impactful speaker, she has shared the stage with industry icons like Martha Stewart, Gary Vaynerchuk, Bethenny Frankel, and Donald Miller, inspiring retailers worldwide to embrace growth, transformation, and modern retail strategies.

Vilkaitis means Wolf, hence her nickname “The Wolf of Main Street.” 🥰🐺 You can connect with Crystal on Instagram at @rootedinretailhq and @crystalvilkaitis.

Testimonials From the Show

Information that you can use today!

“This podcast makes you think about how to be better in retail today and in the future. Great content and impressive guests.
Crystal’s energy and passion drives the show to be informative and useful.”

– Vpster

Favorite Retail Podcast

“This is hands down the best retail podcast available (and I listen to a lot of podcasts)!!”

– Jennifer Olson

Just What I Needed for Thriving in Retail

“As a first time entrepreneur in retail, having Crystal’s podcast has been my savior, and the light in difficult days.
Crystal is not only an expert on the topic, but she’s also super passionate and a pleasure to listen to.”

– Maru Davila

So so helpful!

“My business partner and I have been binge listening to Rooted in Retail since we stumbled upon it and it has changed our business practices for the better 10 fold! We’ve started asking our employees to listen as well!”

– Relic Road

Retail Gold!

“This podcast is an INCREDIBLE resource for retailers! Crystal is a dynamic host and marketing expert who has been part of the retail industry for more than a decade. This podcast is a “must listen to” for all retailers! I absolutely love it! Filled with retail gold!”

– Kioskman

Perfect for Retailers

“Such a great resource for any retailer. Love Crystal’s passion for the industry. This podcast is packed with practical tips to help any retailer grow their sales.”

– HengamStanfield

Great Guests

“Love the variety of guests on this podcast and all the great retail management info!”

– Terri Schuver

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Crystal Vilkaitis, Host of Rooted in Retail

The Rooted in Retail Podcast – “The Best Retail Podcast, Hands Down!”

This top-rated and fast-growing podcast is dedicated to helping independent retailers thrive in today’s ever-evolving landscape. Hosted by retail leader Crystal Vilkaitis, the Wolf of Main Street, each episode delivers actionable advice and practical tips from industry pros and accomplished retailers.

What to Expect:

  • New Full Episodes Every Sunday: Dive deep into strategies and stories to inspire you and take your store to new levels of success.
  • “After the Show” on Tuesdays: Bite-sized episodes focusing on one key topic from the week’s full episode.
  • Special Segment – “Retail Therapy”: Where we give therapy to retailers, offering support and advice to help them overcome challenges.

Join the many listeners who’ve transformed their businesses with our practical tips and supportive community. Tune in on all major podcast platforms and start elevating your retail game today!